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Our Story and Mission - NEW

The General's Hot Sauce set out to acheive 4 objectives, 3 of which are call outs on our dog tag hanging from every bottle
The General's Hot Sauce set out to acheive 4 objectives, 3 of which are call outs on our dog tag hanging from every bottle
Produce the highest quality American-grown, all-natural hot sauce possible.
86% PEPPERS
IN EVERY BOTTLE
Produce the highest quality American-grown, all-natural hot sauce possible. Our sauce is 86% peppers while the industry standard is only 20% - our taste buds, and our customers can tell the difference.
Support the American farmer by growing all our peppers in the U.S.
AMERICAN GROWN
PEPPERS
Support the American farmer by growing all our peppers in the U.S. We think you should be able to trace every pepper back to the acre of land where it was grown, and we can do just that.
Serve the greater good by creating jobs for Veterans.
VETERAN OWNED
CREATING JOBS FOR VETS
Serve the greater good by creating jobs for Veterans, and by donating a meaningful percentage of our profits back to organizations that support our troops, Veterans, and their families.
Build an honorable company that supports our partners
HAVING FUN
AND SUPPORTING OUR PARTNERS
Build an honorable company that supports our partners, and that we can all be proud of - not to mention, have as much fun as humanly possible while we do it.
IT'S NOT A RACE
TO BE THE BIGGEST
Nor will we cut corners to be the cheapest. We'd much rather focus on making a hot sauce that is 86% aged American-grown peppers. If you're looking for cheaply made, cheaply priced products that are loaded with chemicals, we are definitely the wrong company for you. But if you care about authentic, all-natural products made by an organization that is committed to goals that extend far beyond just maximizing profits, then checkout our flavors.